Problem of New Communications
Is there any great institution or personality that, finding itself constantly in the limelight, is not the object of frequent criticism? We have dozens of ready examples in Presidents and Prime Ministers – why ought we to think that the Pope or the Church, in a secular world such as ours, ought to be an exception?
…The whole world of social communications is concerned with relationships: among persons, groups, whole peoples – but just which relationships do we want to nurture and develop? What substance and to what end? In what spirit?
The impressive development of social networks, of content and information exchange, of the desire to comment on and intervene in every discussion of every topic, tells us that the internet has given rise to an omni-directional flow of transversal and personal communications, the scope of which was unimaginable until very recently.
One of the biggest challenges facing us at present is that of interactivity, and, I would say, of ‘positive interactivity’. How ought we to tackle this challenge at all levels of the Church’s life? For me specifically, the challenge presents itself to the communications efforts of the Holy See, and our experience at Vatican Radio comes to mind. In recent years the internet has been an important tool that has made it possible for us to deliver content to countless users of all kinds. Now, however, the reality of the situation that is emerging is one in which the great thing is not simply content distribution, but increasingly greater interactivity.
This is an extremely complex and difficult area that requires enormous commitment of all kinds of resources. Being able to receive comments is not enough: we need to develop a structural capacity to respond clearly and competently to the questions that arise, and that takes manpower, time and money.
Fr Federico Lombardi SJ is Director of the Vatican Press Office, Director of Vatican Radio and Director of the Vatican’s television channel (CTV).
Read the entire speech here.
































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